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Khoma Ndlela 326

Dj Matt

Why KHOMA NDLELA !! The formatting of the new afternoon drive show is made out of a lot of “Live On Air” elements. It’s listener driven and is centred around listener participation hence the naming. Khoma Ndlela is a Tsonga word that’s translated to Let's ride along in English and considering that the name takes place between the hours of 3pm and 6pm. The name is a merge between the duration and the show elements. 326 Thwii. Above all it’s catchy, fresh and resonates well with target audience. About the show This is an afternoon drive show that brings together elements of news and entertainment and has a huge degree of audience involvement making it an essential daily listening experience. Show starts at 15h00-18h00 Monday to Friday. Target Audience Our target audience is 16-49 years plus, both female and male. The show brings together elements of news and entertainment. There’s also a huge degree of audience involvement. The show is also crafted to inspire and give hope to the hopeless as it strives to paint a promising and inspiring picture on the listener’s mind. Show Approach - Fun, entertaining and exciting and will most certainly reduce the stress of commuting.

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