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Happy 51st Birthday

Date: Feb 2, 2016

Munghana Lonene fm

February 2016

Polokwane, Limpopo Province – After a yearlong celebration of the station’s half a century existence, it’s now time to start afresh as we enter a brand new era flourishing to the next 50 years into our centenary. Our stance is to continue being the trendsetter that we are “Makomba Ndlela”. February marks the 1st year into the station’s progress towards 100 years…and farfetched as it sounds, one (1) is exactly where we started all those years ago and once again we are ready and prepared for this race. In so saying the station invites every loyal listener and follower to run the next mile with us.

Boasting a brand new look, feel and a brand new pay-off line, the station is upbeat about the prospect lying ahead.

Currently driving the new CI Roll-Out plan through on-air and on the ground activities, the station plans to stage a memorable 51st birthday celebration which will include the listeners.

Having sailed on the 50 Years Ya Vuhaxi for the past 12 months, February 1st 2016 will see the station drop that line for yet another powerful slogan “Hi Ndlandlamuka hiya emahlweni. This will be demonstrated by cutting of cake ceremony at the SABC Limpopo foyer on Friday 12th February 2016, this will be followed by a low key station activation.

The station listeners will also be treated to a weekend invasion of Bushbuckridge as a gesture of appreciation for the audience growth the station experienced in the Mpumalanga area. One more activation will be planned for the Giyani/Malamulele areas to try and claw back all those lost audiences as per the latest RAMS result (Dec 2015), this is in comparison to the previous wave. Our activations will also be female bias as the station suffered a significant loss on that sector.

The station is also very aware that change is not easy for listeners and followers hence the intention to dedicate 2016 towards brand extension and roll-out activities to reintroduce the station to the listeners. Our Valentine week celebration will include on-air competition with listeners rekindling their relationship with the brand. Listeners have to tell us in 51 words why they feel Munghana Lonene FM is still the best brand after 51 years of existence, lucky winners will receive station hampers and a getaway for 10 couples at Mavuta Manor & Executive Apartments in Polokwane.

We are 51 years old and wish you a love filled V-day!

For more details, please contact Munghana Lonene fm Acting Marketing Manager, Ms. Rose Tshabalala on 015 290 0247 or e-mail her at tshabalalakr@sabc.co.za.

Munghana Lonene FM – Makomba Ndlela … Hi Ndlandlamuka hiya emahlweni!!!!!!!!!!!!!

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